As an online news publication, we adhere to a strict code of conduct that applies to all of our contibuters and journalists alike:
- Accuracy and Truthfulness:
- Report information accurately, verifying facts to the best of our ability before publishing.
- Clearly distinguish between news, analysis, and opinion.
- Independence and Objectivity:
- Maintain independence from advertisers, sponsors, and any external influence that may compromise editorial integrity.
- Present diverse perspectives and avoid favoritism or bias.
- Transparency:
- Clearly disclose any potential conflicts of interest that may affect the objectivity of the reporting.
- Provide information about sources, methodologies, and the editorial process.
- Fairness and Impartiality:
- Ensure fair and balanced coverage by presenting multiple viewpoints on controversial issues.
- Avoid discrimination or stereotyping based on race, gender, ethnicity, religion, or other factors.
- Privacy and Sensitivity:
- Respect the privacy of individuals and seek consent before publishing sensitive or personal information.
- Exercise caution and sensitivity when reporting on tragic events or issues that may cause harm.
- Originality and Attribution:
- Give credit to original sources and attribute information appropriately.
- Avoid plagiarism and ensure that content is created independently or properly licensed.
- Accountability:
- Acknowledge and correct errors promptly.
- Provide a clear channel for feedback and corrections from the audience.
- Community Engagement:
- Foster an open dialogue with the whisky community, encouraging feedback, and addressing concerns.
- Actively listen to readers and respond to their inquiries or comments.
- Professional Conduct:
- Uphold the highest standards of professionalism in interactions with industry professionals, colleagues, and the public.
- Avoid conflicts of interest that may compromise journalistic integrity.
- Legal Compliance:
- Adhere to all applicable laws and regulations related to journalism, copyright, and libel.
- Consult legal counsel when necessary to ensure compliance.
- Editorial Independence:
- Safeguard editorial independence from business, political, or personal interests that could compromise the quality and fairness of reporting.
- Clearly communicate the separation between editorial and advertising content.
- Continuous Improvement:
- Commit to ongoing professional development, staying informed about industry best practices and ethical standards.
- Regularly review and update the code of ethics to address emerging challenges and maintain relevance.
Should you feel that we have not met our own journalistic standards then please exercise your right to complain using the form on our “Complaints Page”.