At the John Barleycorn Awards, a society famous for rewarding excellence in the spirits industry, Rampur Asava Indian Single Malt Whisky has been awarded Best World Whisky in the 2023 edition.
The Rampur Asava Indian Single Malt Whisky, owned by Radico Khaitan Limited (one of the oldest and largest producers of Indian-made foreign alcoholic beverages (IMFL) in India) has been set apart due to the brand’s innovative approach and unique aging process. Benefiting from the extreme climatic conditions of the Himalayas and enriched by the taste of the Indian summer, Rampur Asava takes on additional depth and dimension. The intense interaction of the malt with the barrel accelerates the maturation process, being almost four times faster than in Scotland.
Sanjeev Banga, President of International Business at Radico Khaitan Ltd and creator of the iconic Rampur range of whiskies commented: “Our position as possibly the only Indian company in the industry with products such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin and Sangam World Malt Whisky in the super-luxury segment, alongside international beverage companies, It’s a demonstration of their quality. The global availability of our products, as well as the admiration and recommendation of leading experts, including this latest achievement at the John Barleycorn Awards, is a testament to our continued commitment to product quality and consumer satisfaction.” He further added that Rampur Asava will soon be available to whisky connoisseurs in the Indian domestic market.
Highlighting the global relevance of Indian whisky, Kunal Madan, Vice President of International Business at Radico Khaitan, commented: “India accounts for a staggering 48% of the global whisky market. Although most of it stays on our territory, producers like us have been able to successfully showcase our exceptional Indian whiskies in countries such as the US and UK. In a market dominated by few Indian whiskies, Rampur has established itself as one of the most prestigious brands. This recognition reinforces the impact of our journey, based on quality and innovation, beyond national borders.”
