Diageo announces open invitation call to improve water use across its supply chain

Diageo, the British-founded multinational alcoholic beverage company, has today announced an open invitation call until the 20th of March 2024 to enhance water use across its supply chain. The company is seeking five innovations to reduce and more effectively manage water usage throughout Diageo’s global supply chain. Areas for improvement include water efficiency in operations, […]

Diageo steps closer to its 2030 ESG targets with investment into glass industry decarbonisation in North America and India

Diageo, the multinational whisky and spirit distributor, has announced the provision of seed funding for the not-for-profit research and technology organisation Glass Futures Limited, enabling them to expand their activities into North America and India. Glass Futures Limited is currently investigating the best method to decarbonise the glass industry, and this new funding will allow […]

Johnnie Walker welcomes Lunar New Year with a new design from one of the worlds’ most influential visual artists, James Jean

The Scotch whisky brand Johnnie Walker has announced its latest collaboration with one of the world’s most influential visual artists, Asian-American artist James Jean. The design celebrates the Lunar New Year that takes place on the 10th of February and features a vivid and dynamic interpretation of 2024’s zodiac animal, the Wood Dragon. James, who […]

Tennessee Distillers, Sugarlands, release 120-proof unaged corn whiskey with stars of the hit TV show Moonshiners.

On the 26th and 27th of January 2024, Mark Ramsey and Eric “Digger” Manes, stars of the hit television show Moonshiners, will be at the Sugarlands Gatlinburg distillery in Tennessee to launch their ‘Mark and Digger’s Mountain Legacy Corn Whiskey’ in collaboration with the Sugarlands Distillery Company.  The Mark and Digger’s Mountain Legacy Corn Whiskey […]

Old Forester® announce the newest release in its Whisky Row Series —1924

Old Forester®, the Kentucky-based whisky producer owned by the Brown-Forman Corporation, has announced the latest release in its award-winning Whiskey Row Series —1924. Combining a new mash bill, this 10-year old age-stated bourbon is now available nationwide. The 1924 is the fifth instalment in the Whiskey Row Series and differs from their signature Old Forester […]

New report reveals that Scotch Whisky production contributes £7.1 billion to the UK economy and supports 66,000 jobs

New report reveals that Scotch Whisky production contributes £7.1 billion to the UK economy and supports 66,000 jobs. The Scotch Whisky Association has published a report on the economic impact of Scotch whisky production in both Scotland and the UK. Their findings indicate that the industry generated £7.1 billion in Gross Value Added (GVA) for […]

Middle West Spirits completes distillery expansion making it one of the largest independent distillers in North America

Middle West Spirits has successfully completed the expansion of its distillery located on Courtland Avenue in the Short North District of Columbus, Ohio, making it one of the largest independent distilleries in North America. The property expansion has augmented the distillation capacity by tenfold, enabling the company to cater to the increasing demand for its […]

Diageo releases its first consumer trends report from its data and insights tool —the ‘Foresight System’

Diageo, the maker of Smirnoff, Gordon’s, and Guinness, has released its first global consumer trends report, built using its in-house supervised learning and AI modeling tool called the ‘Foresight System.’ The ‘Foresight System’ is a powerful piece of software that monitors and tracks global conversations from a wide range of web sources and social media […]